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PayPal’s $4 Billion Acquisition

This is their largest acquisition to date.

A few days ago, payments giant PayPal announced their decision to acquire Honey, the makers of a deal-finding browser add-on and mobile application.

According to TechCrunch, the acquisition is valued at a cool $4 billion, making this Paypal’s largest acquisition to date.

The acquisition is a bold but smart move for the company. Instead of only competing on the checkout page with the likes of credit card companies, the giant will now extend its reach earlier in the customer’s shopping journey. Now, they will have an impact throughout the consumer’s deal discovery journey as well.

What does Honey offer exactly?

Today, Honey offers customers various money-saving tools that let them get alerts, make lists, track prices, and more. With this acquisition, PayPal is expanding its influence, now competing with all the places consumers go not just to check out, but to get inspired and discover, too.

“Honey is amongst the most transformative acquisitions in PayPal’s history. It provides a broad portfolio of services to simplify the consumer shopping experience, while at the same time making it more affordable and rewarding.” -Dan Schulman, president and CEO of PayPal
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