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Why Working At Speed Is More Important Than Executives Think


In our fast-paced world, things change quickly.

In business, there is no question that speed is a necessity. Society rewards speed. And in business, organizations that don't move quickly find themselves left behind in the dust.

Moving too slowly can be all that it takes for competitors to surpass you. Being slow can range from having slow organizational processes to a tendency to slowly adopt modern tools. Oftentimes, businesses can lead the market simply by getting somewhere first, fast.

Speed typically involves the implementation of organization-wide change, something that the C-suite is usually not inclined to embrace. Despite this, we explain why business executives should take it seriously.

1. Speed is our default

We have a constant craving for progress.

From a psychological perspective, our innate “survival of the fittest” drive propels us forward in our search for betterment. According to Psychology Today, “it is an innate biological and psychological force that propels a child from crawling to walking, from dependence to independence, from deference to authority to having a mind of his or her own.”

This same drive applies just as much to the world of business.

O’Reilley put it well in their observation that “human beings live and operate in a constant state of now…the acceleration of technology is simply an effort to catch up to our zero-latency experience of being.”

For businesses, moving fast means always knowing where things stand. Finance departments can tap into this source of value creation by working with the latest numbers. Working with real-time data thanks to DataRails can serve as a huge competitive advantage, especially if you’re an early adopter.

2. Be fast, or your competition will be

Keeping up is a constant chore. You need to keep your foot on the gas at all times to make sure that you’re moving forward and not remaining stagnant. Because if you won’t, you can be sure your competitors will. Best to be quick.

"In a world where everything is moving so rapidly, simply being fast isn't enough; you have to be faster than anyone and everyone. Accelerate until you're at the front and move fast to stay there." -Jeff Lerner, Owner and CEO of Xurli

3. Stakeholders expect it

People are never satisfied with the status quo. They want more, and they want it now. Companies, including their finance departments, must work to gratify the growing appetites of all stakeholders. Whether they be investors, the Board, or the CEO, people always want growth and advancement. As such, business units should do whatever they can to meet the wants and needs of their stakeholders. Speed is a big part of this.

"It doesn't matter if you're a media company, a retail company or a bank - you need to leverage IT to help innovate and evolve your company or it will die. It's a simple choice, either you're going to or your competitors will and they'll crush you in the market.” - Luke Kanies, Founder and CEO of Puppet Labs

4. Move fast, learn fast, evolve

Moving fast can be incredibly beneficial. The faster you go the more you learn, and the more you learn the more you evolve.

"We’re in the 'Age of Speed.' Organizing for speed has become a critical component in today’s consumer market" (McKinsey).

Adapt at speed. If not because you want to, then because you have to.

Finance departments can easily count speed on their side thanks to DataRails.

DataRails provides an Excel-based platform that allows organizations to manage, share, and control their spreadsheets without changing how they work. Finance professionals can work with real-time numbers extracted from any spreadsheet or transactional system (CRM, ERP, GL) while ensuring data integrity and reducing the risk of errors. By automating financial processes professionals can work faster and always stay up to speed.

With DataRails’ unique Office native integration, professionals can pull data from their database to Excel, Word, or Powerpoint in real-time. Always present data that is updated up-to-the-minute by refreshing and adjusting figures and visuals with the click of a button.

Updated, accurate, real-time numbers. Now that’s a competitive advantage.

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