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The Next Normal: The recovery will be digital

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Welcome to the “next normal”—the new reality emerging from the ongoing COVID-19 pandemic. How will life, public health, and business continue to change?

 

This collection focuses on the vital role of digital in today’s businesses. Many organizations were already in the throes of digital transformations pre-pandemic before COVID-19 accelerated the pace of business across the globe. Some sped up efforts already under way; others implemented digital capabilities for the first time—as a matter of survival.

 

In these pages, we have collected some of the best insights we published during these hectic months— on how top executives have led on digital initiatives, what specific companies across industries have done differently, and the special challenge of cybersecurity. We have also included content that has resonated particularly powerfully on McKinsey.com. We hope you find these insights useful as you continue to navigate your way into the evolving next normal.

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